Product Managers are hummingbirds. Engineers are elephants.

I had to learn this one the hard way. Part of why I’m writing this is so that you don’t have to.

I read an article by Isaac Asimov once where he did some back of the envelope math and figured out that most animals have a maximum life expectancy…


A false sense of urgency allows you to control others. A need for control is a sign there’s a confidence issue behind the scenes. Do you need urgency or do you need confidence?

How many times have you told your team “We have to get this done by <insert date here>”?

How many times have you said, “We need to have a sense of urgency around <insert latest fire here>”?

How many times has your boss told you “We have to deliver this…


What Ikea furniture can teach you about software

Before starting off, I have to reiterate my disdain for the term ‘technical debt’ as a term for work that developers do. Technical Debt is what is incurred, it’s not what is done. I don’t do technical debt. I create debt either…


About a month ago, I decided I needed an iPad. It was a want, not a need. It was a splurge. A treat for living in lockdown. Two months ago, I would have laughed at you if you told me I needed one. Now I can’t live without it.

Why…


What I wish I knew about product management when I started

5 Second Summary: You’re paid for your judgment.

What is the job of a product manager? You can’t code. You can’t sell. You don’t balance the books. You get in the way. You add friction. You tell Sales they can’t get what they want. You tell customers they don’t even…


How I’m changing my definition of success

In my line of work, there’s a saying that Done is better than Perfect. In software, there’s always a way to make it better. There’s always more analysis possible. There’s refactoring and making the code more elegant. All that said, it’s better to ship the code to the customer and…


What I learned before my daily cup of coffee

A couple months ago I started a new routine at work. Not so much a new routine, but adding something to the existing one. Every day when I get to work, I make myself a pot of coffee and have two cups. Nothing wrong with that. Then after reading Atomic…


Why I Started Writing

I have a very vivid memory of talking to some girl back when I was in college. I don’t remember everything about it, but I do remember she said she enjoyed writing. I told her that I’d always wanted to write, but was afraid.

She gave me some great advice…


How Waiting for Coffee Strengthened My Core

Mornings used to consist of me waking up, reaching for my phone on my bedside table and browsing social media for the better part of an hour before getting out of bed at 6:45.

Eventually I decided enough was enough. My cell phone addition had gone too far.

I bought…


Around this time last year when the latest Apple Watch was being announced, a “Better You” ad started circulation showing a guy going from being a couch potato to an elite athlete. First he stands because his watch told him to. The he sees a better version of himself him…

trevor.bruner

I write about Product Management and other things that interest me. www.trevorbruner.com

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